The fashion industry has always been a key area for vegan activists to target in order to help improve animal welfare and rights, while also improving the industry standards and environmental impact as a result of switching to vegan fabric alternatives.

There is an array of materials used in the fashion industry that are sourced from animals from silk, fur, feathers and cotton, to the most famous of them all, leather.

Many in the vegan world are campaigning to remove animal products entirely from the industry, and as veganism grows throughout the world, many fashion brands are (and rightly so) changing direction with regards to the fabircs that are being used in their products.

Take vegan fashion designer Tom Ford for example; Tom Ford is now cutting back on its use of fur and leather in its ranges in order to improve its footprint on the agricultural industry. Tom has referred to the film ‘What the Health’ as for his reasons for switching to a vegan diet personally, and how the brands strategy has been influenced by his personal decisions.

There are plenty of brands out there that are also switching to vegan alternatives. For example, Stella McCartney now uses a vegan fur alternative that looks just as good as animal fur, if not better. Additionally, high-street fashion designers Topshop, Zara US and H&M are all providing vegan fur alternatives in a bid to also improve their agricultural footprint while also targeting and retargeting audiences that are or have now turned to veganism within their daily lives and diets. But why is this import?